Data Analyst London (Hybrid) - Near Cambridge Heath / Bethnal Green £40,000 - £45,000This fast-growing, award-winning consumer health startup is on a mission to improve the lives of people through innovative solutions. What began as a simple idea has rapidly scaled into an international success, with products now used across the UK, US and Canada.With a strong focus on purpose-driven innovation, the business combines science, empathy, and creativity to deliver meaningful impact. Data sits at the heart of decision-making, and the team is passionate about using insights to drive both commercial growth and positive social outcomes.Key ResponsibilitiesBuild and analyse cohort models to track behaviour over timeDevelop LTV frameworks and identify high-value customer segmentsTrack acquisition channels including referrals, word-of-mouth and paid mediaAnalyse subscriber growth and purchase behaviourMonitor website performance (sessions, conversion rates, drop-off)Support A/B testing and interpret resultsConnect and manage data across e-commerce, CRM, marketing and survey toolsBuild and maintain dashboards highlighting key business metricsAnalyse repeat purchase behaviour and campaign performanceProvide actionable insights to improve retention and engagementDesign surveys and analyse customer sentiment (NPS, CSAT)Translate qualitative and quantitative feedback into business actionsAbout YouPrevious experience in a data analyst role (e-commerce/DTC preferred)Strong SQL skills and ..... full job details .....