The Marketing Manager will oversee strategic marketing initiatives within the FMCG industry ensuring campaigns effectively align with organisational goals. This role requires expertise in developing and implementing marketing strategies to drive brand growth and success.Client DetailsThe hiring organisation is a medium-sized company operating within the FMCG industry. It is known for its commitment to delivering exceptional solutions to its clients, supported by a highly skilled and professional team.DescriptionDevelop and execute comprehensive marketing strategies to support business objectives.Oversee the creation and delivery of marketing campaigns, ensuring alignment with brand guidelines.Manage and optimise digital marketing channels, including social media, email, and SEO.Collaborate with internal teams to ensure cohesive messaging across all communication platforms.Analyse market trends to identify opportunities for growth and innovation.Monitor campaign performance and provide actionable insights to improve results.Manage relationships with external agencies and vendors to ensure project success.Prepare and present reports on marketing activities to senior stakeholders.ProfileA successful Marketing Manager should have:A strong background in marketing within the business services industry.Proven experience in developing and implementing marketing strategies.Knowledge of digital marketing tools and platforms.Excellent analytical skills to evaluate campaign effectiveness