Business Development Manager (On-Trade Drinks) Cumbria Up to 50,000 Basic Salary + Company Car + Uncapped BonusWe are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas.This is an exciting opportunity for someone with experience in the on-trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues.The RoleAs Business Development Manager, you will be responsible for managing and growing a portfolio of on-trade customers while identifying and securing new business opportunities throughout the region.You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products.Key responsibilities include:Developing new on-trade business across CumbriaManaging and growing existing customer accountsBuilding strong relationships with pub, bar, restaurant, and hotel operatorsAdvising customers on product ranges, trends, promotions, and category opportunitiesDelivering sales growth against agreed targets and KPIsConducting regular customer visits and territory planningWorking collaboratively with internal teams to ensure excellent customer serviceKeeping up to date with market trends and competitor activityAbout YouWe