The Head of Marketing will lead the marketing strategy and execution within the insurance sector, ensuring alignment with business goals. This role requires expertise in managing campaigns, brand development, and strong stakeholder engagement.Client DetailsThis is an opportunity to join a well-established organisation within the insurance industry based in Gloucestershire. The company operates as a medium-sized entity, offering a stable environment with a focus on growth and innovation in its field.DescriptionStrategic leadership and deputisingAct as a Deputy Head of Marketing to the CMO, representing the marketing function internally and externally when required.Contribute to the development of the overall marketing strategy and lead on execution across priority areas.Provide marketing leadership for appropriate projects.BrandLead brand management activity, ensuring consistent and effective brand expression across all channels.Play a key role in delivering brand and rebrand programmes, from strategic development through to implementation and embedding.Act as a brand guardian, balancing creativity with commercial and audience needs.Digital and WebsiteLead marketing digital initiatives, including end-to-end website redesign projects.Oversee ongoing website performance, development, and optimisation, ensuring it remains user-centred, accessible, and aligned to business objectives.Work closely with internal teams and external partners to evolve digital platforms and journeys.CRM