Role: Sales and Marketing Analyst- Retford Salary: £28k- £32k DOE Hours: Monday- Friday 9am-5pm Position Overview:The Marketing Analyst is responsible for managing, analysing, and reporting sales and marketing data to support the Sales and Customer Services team. The role ensures the accuracy and integrity of management information, the effective use of CRM systems (including GP and Salesforce), and the delivery of insights to improve sales performance, customer satisfaction, and marketing effectiveness. The role will also provide operational support to the Customer Service team as required.Responsibilities: Sales SupportMonitor sales performance, pipeline activity, and revenue trendsTrack Budget/Forecast targets, achievementsSupport sales teams by maintaining accurate CRM records in SalesforceAnalyse sales data through reporting to identify performance gapsMarketingSupport web-site management and developmentSupport with management of social media channels, such as LinkedInManagement Information: Collect, validate, and maintain sales and customer service dataProduce daily, weekly, and monthly MIS reports for managementDevelop and maintain performance reports within Salesforce (EDGE) to ensure up to date and is in line with GP CRM dataEnsure data accuracy, consistency, and compliance with reporting standardsSupport forecasting, budgeting, and strategic planningSkills and Qualifications: Strong analytical and reporting skillsProficiency in MS Excel; Power BI experience is an ad