We''re partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team. This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You''ll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.Client DetailsA leading retail business based in South London.4/5 days a week onsite DescriptionAs Product Marketing Lead, you''ll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams. You''ll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales. The Role.Develop and deliver annual product marketing strategies and plans focused on commercial growth.Identify priority and "hero" products and create compelling marketing stories around them.Translate product features into clear, engaging customer benefits.Lead product marketing activity across retail stores, e-commerce, email and social channels.Work across emerging and fast-growing channels, including platforms such as TikTok Shop.Monitor consumer, retail and cultural trends to identify new opportunities.Use customer insights and sales data to measure campaign performance and continually ..... full job details .....