A leading specialist Tour Operator is expanding their product through the travel trade. As part of this growth they need a Marketing Automation Specialist who is an expert on Pardot, to join their team, ideally on a part-time basis! Offering an attractive salary of 50k pa pro-rata, this role can be remote, but with travel periodically to the West Midlands for meetings and catch ups.THE ROLEAs a Marketing Automation Specialist, you will play a crucial role in optimising and managing our Pardot marketing automation platform. Your primary responsibility will be to ensure the effective implementation, configuration, and maintenance of Pardot to support our marketing and lead generation efforts. You will collaborate with cross-functional teams, including marketing, sales, and IT, to create and execute automated campaigns, analyse performance metrics, and provide technical expertise to enhance our overall marketing strategy.JOB DESCRIPTIONPardot Implementation and Configuration:Lead the setup and configuration of Pardot instances, ensuring alignment with business objectives and marketing strategies.Customise Pardot forms, landing pages, and templates to meet branding and campaign requirements.Implement and manage marketing automation rules, scoring models, and automation workflows.Integration and Data Management:Integrate Pardot with other systems such as Salesforce, ensuring seamless data flow and synchronisation.Manage and maintain data quality within Pardot, including segmentati