Overview

Columbia Records is looking for a first-in-class digital innovator to join their senior management team to shape the label''s digital strategy. Columbia has an exciting roster ranging from developing, breaking to superstar artists, allowing us the opportunity to implement a wide range of creative across campaigns. The role will be responsible for developing the strategy for digital marketing and leading a team of talented individuals to drive our artists and campaigns forward in the digital space, through innovation, trends, best practice and a deep understanding of the digital landscape. Collaborating with the wider team to deliver the digital strategy of the Artists’ story including but not exclusively:Responsibilities

Brand PositioningCommunication StrategyContent StrategyInfluencer MarketingData and AnalyticsMedia BuyingDigital Innovation and New Platform opportunitiesWork with the marketing team, management and artist to develop the positioning and branding of a project and how that translates onlineWork with the artist and social media teams (both internal and external) to deliver comms schedules and clear social media roll out plansSpearhead market-leading digital campaigns that continually expand fan bases across all key platformsOversee and implement all influencer marketing campaigns at the label, working to identify the best partnerships and new ways of marketing our recordsUse analytics and work with the Analytic teams to help better understand the performance of our records and unearth new opportunitiesWork with the marketing team to implement paid media campaigns and ensure best practice and optimisationIdentify new and external opportunities for artist promotion outside of traditional digital marketing activitiesDrive innovation at the label and adoption of new platforms and strategiesMonitoring and understanding of digital impact on the Streams and Revenue, optimizing as we goDevelop and guide the digital marketing team so the team is consistently delivering best in class campaignsRequirements / Qualifications

An experienced, commercially focused digital marketing lead with proven experience at this levelA leader - lead and manage the digital and social teams. Must have experience of running a departmentAn excellent communicator (both verbal and written) with the ability to present clearly and passionately to a broad range of stakeholders (internal and external)A strong people manager who is able to inspire and engage their team to perform at their best and develop their digital skillsStrong critical reasoning/analytical skillsBroad thinker - bring creative solutions to commercial questionsCollaborative - must be a team player and a strong influencer able to drive cross functional work across the businessResults and delivery oriented - must be comfortable working in a goal driven environment and be accountable for deliveryPatience, passion about music and with a deep understanding of digital cultureResilient, with the ability to work under pressure and in a dynamic environmentDigital and tech fluent - curious and excited about new technology and platforms that can help our artists communicate with and expand their audiencesYou join a vibrant global community with the opportunity to channel your passion every dayA modern office environment designed for you, empowering you to bring your bestInvestment in your professional growth and development enabling you to thrive in our vibrant communityThe space to accelerate progress, positively disrupt and create what happens nextWe give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiativesWe provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There''s also time off over winter break

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