Performance Marketing Director - B2C and B2BLocation: London / HybridSalary: Up to £80,000 + benefitsThe RoleAn ambitious and growing agency is looking for an experienced Performance Marketing Director to lead performance strategy and delivery across a portfolio of B2C and B2B clients.This is a senior, client-facing role combining strategic thinking, hands-on digital expertise and commercial leadership. You''ll develop integrated performance strategies that generate demand, drive qualified leads and deliver measurable ROI.You''ll also play an important role in growing the agency''s performance offering, developing client relationships and supporting new business.What You''ll DoLead performance marketing strategy across key B2B client accounts.Develop integrated campaigns across paid search, paid social, programmatic, display and other digital channels.Drive lead generation, demand generation and measurable commercial growth.Lead audience segmentation, targeting and account-based marketing approaches.Oversee significant media budgets, ensuring investment delivers against KPIs.Use data, attribution and analytics to continually improve performance and ROI.Lead campaign measurement and reporting, turning complex data into clear commercial recommendations.Work closely with strategy, creative, content and client teams.Build strong relationships with senior client stakeholders.Lead pitches, proposals and new business opportunities.Explore how AI, automation and emerging technology ..... full job details .....