Senior Data Analyst - Customer Insight andamp; Performance London Up to 65k We are recruiting for a Senior Data Analyst to join our client, a subscription-led business, in a commercially focused role centred around customer intelligence, retention and performance insights. This is an excellent opportunity for an experienced Data Analyst who enjoys going beyond traditional reporting, using data to influence commercial decisions, identify customer trends and drive improvements in customer retention. Working closely with senior stakeholders, you will play a key role in understanding subscriber behaviour, forecasting churn and translating complex datasets into actionable business insights. Key Responsibilities Analyse subscriber behaviour, customer life cycle trends, retention and churn across multiple international markets. Produce weekly performance reporting covering subscriber growth, churn, CRM campaign effectiveness and customer engagement. Identify emerging trends and potential churn risks through predictive modelling, cohort analysis and behavioural segmentation. Work closely with central Data andamp; Insights teams to define analytical requirements and translate findings into commercial recommendations. Combine customer feedback and behavioural data to identify opportunities for improving customer experience and retention. Support rolling forecasts, customer lifetime value (LTV) modelling and performance measurement. Present meaningful insights and ..... full job details .....