Overview

Brand Marketing ManagerHybridIf you live and breathe marketing, we need to talk. We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award-winning, independent events business, curating cutting edge, leading B2B conferences for a truly global audience.Responsibilities

Join a dynamic and fast-paced environment and generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.Develop and implement the marketing campaigns for a number of live events.Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience.Be the driver of change in the team and forge the way to a brand-led marketing strategy.Stay up-to-date with the latest digital technologies and marketing trends. Demonstrate excellent communication skills and express messages creatively.Lead by example within the marketing team and demonstrate success through campaigns, ideas and a positive attitude.Qualifications

BSc/BA/MS degree essential – outstanding academic background.Proven experience as a Marketing Manager, Senior Marketing Executive or similar role, ideally within B2B events.Proven experience as a Brand Manager is desirable.Thorough understanding of marketing techniques, data analysis and statistics methods.Demonstrable experience in marketing with the potential and attitude to learn.Thorough knowledge of strategic planning principles and marketing best practices.Proficient in MS Office and marketing software (e.g. CRM, marketing automation).Results-driven with proven leadership skills.Excellent understanding of the full marketing mix; highly creative with the ability to think out of the box.Experience in identifying target audiences and devising campaigns that engage, inform and motivate.Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

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