CRM Marketing Manager

Location:

Manchester (office based, with venue visits as needed)Salary:

£36,000 (up to £42,000 for exceptional candidates) plus performance bonus

About Tokyo IndustriesTokyo Industries is one of the UKs leading hospitality groups, with a diverse portfolio of more than 30 venues including iconic nightclubs, live music spaces, premium restaurants and experiential destinations. We are driven by creativity, data, and customer experience, and we are now ready to take our CRM and paid media to the next level.

The RoleWe are looking for a CRM Marketing Manager to own day to day execution across CRM, email marketing and paid activation. This is a pivotal role where you report to and will work closely with our Digital Marketing Manager on strategy while taking responsibility for building and running the operational side of CRM and paid performance marketing.

This is not a generic Marketing role. You will need the skills and experience to deliver multi venue outcomes at pace, creating measurable uplift in revenue and customer engagement across our portfolio.

What You Wi

ll DoCRM Journeys and AutomationsBuild and optimise core flows such as welcome, post visit, win back, birthday, VIP, event follow up and cross sell

Ensure automations are connected to live trading priorities and marketing calendars

Campaign ExecutionManage weekly and ad hoc email campaigns across all venues

Segment audiences, build campaigns, QA, schedule and report

Enable venue teams with templates, content packs and training

Paid ActivationPlan and run paid campaigns on Meta and Google for priority venues using CRM segments for remarketing, lookalikes and suppression

Manage budgets, performance tests, creative briefs and reporting

Deliverability and Data StandardsOversee list hygiene, warm up plans, domain authentication and deliverability monitoring

Standardise website and WiFi capture and manage preference centre with Atreemo

Platform and Web BasicsDay to day management of Atreemo CRM and booking or ticketing integrations

Support venue teams with WordPress updates, DesignMyNight widgets and basic HTML or email checks

Enablement and TrainingProvide venue managers with practical templates, guides and training to improve campaign quality and consistency

Trading AlignmentEnsure offers, campaigns and CRM journeys are aligned to our rolling four week marketing calendar

Coordinate with venue managers to secure lead times and creative assets

What We Are Looking For

Proven experience in CRM marketing, ideally in a multi venue, hospitality or events environment

Hands on expertise in Atreemo CRM is highly favourable

Strong background in email automation, segmentation and deliverability

Confident managing Meta and Google paid campaigns end to end

Ability to manage multiple stakeholders and keep campaigns aligned with trading needs

Skilled in campaign reporting, testing and optimisation for measurable outcomes

Practical knowledge of WordPress, basic HTML and email QA

Highly organised with strong attention to detail

Why Join Us

Work across one of the UKs most diverse and exciting hospitality groups

Immediate impact by driving direct revenue uplift through smarter CRM and paid campaigns

A role with clear accountability, visibility and measurable results

Be part of a collaborative team where your expertise is valued and your ideas are tested quickly

Package

Salary: £36,000, £42,000 for exceptional candidates with proven multi venue results

Performance bonus based on CRM driven revenue growth, inbox placement and automation coverage

Manchester office based with venue visits as needed

Please include a cover letter with your CV highlighting your CRM and hospitality experience.

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