ABOUT THE ROLE We are looking for an experienced and creative Social Media Manager to lead the strategy and content across all brands. Reporting to the Brand Manager, you will be responsible for growing brand followings, increasing engagement, and building a vibrant online community. You will ensure that all social activity reflects our brand values, proposition, and aesthetics while supporting both local and international markets. Key responsibilities include: Developing and executing a comprehensive social media strategy aligned with business goals Planning, creating, and scheduling content across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and more Managing day-to-day social channels and fostering a strong online community through engagement and user-generated content Collaborating with influencers and brand ambassadors to enhance reach Tracking analytics and optimising content and campaigns based on performance Coordinating with marketing, design, and e-commerce teams to align campaigns and initiatives Running in-house advertising campaigns, optimising spend, and reporting results This is a hands-on role for a highly organised, creative professional who thrives in a fast-paced, results-driven environment. ABOUT THE CANDIDATE The ideal candidate will have: Minimum of 3 years of experience managing social media, ideally in beauty or fashion Proven ability to grow social channels and run successful ad campaigns Hands-on experience with content cre