Join to apply for the

Senior Marketing Manager

role at

PaysetJoin to apply for the

Senior Marketing Manager

role at

PaysetGet AI-powered advice on this job and more exclusive features.Location

Our Senior Marketing Manager will be a part of our GTM team, answering directly into our Founder. This role is based in London, working on a very flexible hybrid basis.Location

Our Senior Marketing Manager will be a part of our GTM team, answering directly into our Founder. This role is based in London, working on a very flexible hybrid basis.

Who We Are

Payset, a UK-based online international payments solution authorized by the UK Financial Conduct Authority (FCA) as an Electronic Money Institution (EMI), offers multi-currency accounts and currency exchange to businesses worldwide. We save clients time and money and open up new regions and possibilities for their business by simplifying how they pay and get paid locally and internationally. Our mission is to foster enduring client relationships while refining our product technology and expanding into new markets. If you have experience in fintech or a related field, we’d love to have you join our fast-growing company!

The Opportunity

As a

Senior Marketing Manager

at Payset, you will take full ownership of our growth marketing strategy and execution. You will lead performance-driven initiatives across SEO, paid media, email, outbound, and partnerships — all with the goal of generating qualified leads and driving conversion. This is a high-impact, hands-on role where you’ll collaborate closely with leadership, sales, and product to shape our go-to-market efforts. You’ll have the autonomy to test, learn, and scale what works in a fast-moving fintech environment.

Responsibilities

Growth and Acquisition

Own and execute marketing campaigns across SEO, paid media, email, and outbound channelsDevelop and manage partnership programs including referrals and co-marketing initiativesIdentify and test new channels and tactics to drive qualified lead generation

Funnel Optimisation

Build and optimise marketing funnels that guide prospects from awareness to activationDevelop and maintain high-conversion marketing assets such as landing pages, case studies, and product one-pagersAnalyse campaign performance and make data-driven decisions to improve results

Audience Targeting and Segmentation

Use customer data to refine ICPs and tailor messaging to specific market segmentsCollaborate with Sales to align targeting strategies and improve conversion across the funnel

Brand and Messaging

Develop compelling messaging that resonates with fintech and cross-border payment audiencesEnsure consistency across all marketing channels and assetsSupport mid-funnel education through content and engagement campaigns

Cross-Functional Collaboration

Partner with Product and Sales to ensure message-market fit and go-to-market alignmentReport on key metrics including CAC, CPL, and conversion rates to stakeholdersProvide insight into market trends, competitor activity, and customer behaviour

Qualifications

5+ years of hands-on B2B marketing experience, preferably in fintech, SaaS, or paymentsProven ability to scale SEO and paid acquisition channels with measurable ROIStrong experience with email automation, outbound prospecting tools, and CRM systemsSkilled in funnel design, copywriting, and campaign executionData-driven mindset with fluency in CAC, CPL, conversion rates, and attributionComfortable working cross-functionally with product, sales, and leadership teamsBonus: experience in crypto, FX, or regulated financial services

Want some more context?

Dive into the heart of our groundbreaking solutions by exploring our flagship product pages: Whether it''s our versatile multi-currency account or our dynamic currency exchange platform.Get acquainted with the faces behind our success by meeting our exceptional leadership team.Explore a treasure trove of insights and updates by delving into our engaging blog posts.

What makes us Payset:

At Payset, we embody a unique ethos that sets us apart. Working here means embracing an entrepreneurial spirit, a thirst for knowledge, and a commitment to enjoyment with true ownership for what you do.

Our team spans the globe, bringing together diverse talents united by a shared passion for delivering unparalleled experiences to our customers. We strive to work with the best talent in the industry, fostering an environment where excellence thrives. In addition to the opportunity to collaborate and learn from top-notch colleagues, we offer a range of benefits designed to support our team members'' well-being and professional growth.

Diversity

At the heart of our team lies a belief in the strength of diversity. It''s not just a goal—it''s about embracing our differences to fuel our collective power. We work to create an inclusive and fair environment where every individual''s unique perspective boosts our innovation. By valuing our diversity, we foster a sense of belonging where everyone plays a vital role in our shared success.Seniority level

Seniority level Mid-Senior levelEmployment type

Employment type Full-timeJob function

Job function Marketing and SalesReferrals increase your chances of interviewing at Payset by 2xSign in to set job alerts for “Senior Marketing Manager” roles.

London, England, United Kingdom 3 days agoLondon, England, United Kingdom 2 weeks agoUrban Outfitters Brand Marketing Director

London, England, United Kingdom 2 weeks agoGreater London, England, United Kingdom 5 days agoDigital and eCommerce Marketing Senior Director (m/f/d) – Western Europe

London, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 4 weeks agoUxbridge, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoGreater London, England, United Kingdom 2 months agoLondon, England, United Kingdom 2 weeks agoDirector of Marketing and Communications, The Savoy Hotel

London, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 5 days agoLondon Area, United Kingdom £140,000.00-£160,000.00 5 hours agoLondon, England, United Kingdom 1 week agoGreater London, England, United Kingdom 4 days agoLondon, England, United Kingdom 3 weeks agoMarketing Planning and Operations Director

London, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 hours agoWoking, England, United Kingdom 3 weeks agoPartner Marketing Director - International (EMEA/APAC)

London, England, United Kingdom 1 hour agoGlobal Director of Brand, Marketing and…

London, England, United Kingdom 5 hours agoLondon, England, United Kingdom 6 days agoWidford, England, United Kingdom 1 day agoLondon, England, United Kingdom 1 week agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr