Our motorcycle client based in Bruntingthorpe, Lutterworth is searching for a Business Data Analyst on an Inside IR35, 12-month contract working 37.5 hours a week. The successful professional can be either based in the Leicester or London office where the opportunity provides a hybrid working pattern of 1-2 days onsite, 3-4 days working from home.Umbrella Pay Rate: £30.64 per hour.Job Purpose:Own the end-to-end lead journey through API integrations, data analysis, and cross-functional collaboration to drive scalable lead acquisition, qualification, and conversion. Deliver actionable insights, structured reporting, and optimisation strategies that boost lead velocity, minimise leakage, and maximise ROI across rentals, Reown, and partner ecosystemsKey Responsibilities: Lead Journey and API Integration: Own end-to-end flow- from capture to booking- through robust API integrations, ensuring accurate lead attribution, minimal leakage, faster hand-offs, and improved online booking conversion rates.Data Analysis and Lead Insights: Leverage a strong understanding of dashboards to track lead quality, source effectiveness and drop-offs and conversion trends, translating insights into actions that improve lead velocity and ROI.Lead Acquisition and Nurture Strategy: Drive strategies focused on scalable lead generation, qualification and tracking, flow of leads across various stakeholders, optimisations requirement, stakeholder management between teams and nurturing at various stages.Repo