Head of Marketing

Our prestigious manufacturing client are currently seeking a new Head of Marketing to lead the development and execution of their global marketing strategy, driving brand awareness, customer engagement and commercial growth across marine and luxury sectors.

Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows.

Reporting to the CEO, this is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.

Knowledge, Skills & Experience:

•Strong understanding of brand storytelling, audience segmentation and customer lifecycle management

• Proven leadership experience within a senior marketing role, ideally withing the marine, luxury or lifestyle sectors

• Experience developing and delivering successful multi-channel marketing campaigns

• Strong understanding of the luxury marine market

• Experience working across international markets and positioning high-value products

• Strong digital marketing, analytics and CRM experience; HubSpot experience would be advantageous

• Excellent communication and written skills

• Strong stakeholder management and project management skills

• Commercially focused and results driven, with the ability to demonstrate marketing ROI

• Experience managing, developing and motivating high-performing teams

• A strategic thinker with excellent attention to detail and decision-making skills

• Creative, influential and comfortable working in a fast-paced environment

• A genuine passion for the marine industry

Qualifications:

• Degree educated

• CIM qualification desirable

• Experience with HubSpot or similar CRM platforms desirable

Main Responsibilities:

• Develop and implement a comprehensive global marketing strategy to strengthen our clients brand position, support sales and increase market share

• Work closely with senior leadership to align marketing activity with business goals and revenue targets

• Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging

• Develop targeted marketing initiatives to promote a comprehensive range of Service offerings and generate additional revenue streams

• Lead market research to identify customer insights, opportunities and emerging trends

• Safeguard and evolve the brand identity across digital, PR, print, events and partnerships

• Develop compelling content strategies showcasing their product, performance, design, adventures, owner stories and lifestyle appeal

• Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity

• Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media

• Oversee international boat shows, private views, owner events and lifestyle partnerships

• Develop partnerships with influencers, marine media and relevant luxury brands

• Lead, inspire and develop the marketing team, creating a creative and results-driven culture

• Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success

• Manage external agencies and ensure exceptional creative and media delivery

• Define and monitor KPIs, campaign ROI and marketing performance

• Manage the global marketing budget in line with business priorities and commercial objectives

If you are a commercially driven marketing leader with a passion for luxury, sailing and exceptional brands, and want to shape the future of one of the world's most renowned bluewater sailing yacht brands, we would love to hear from you.For further details regarding this exciting opportunity please forward a copy of your CV today!

Todd Hayes Ltd is an equal opportunities employer.

Due to the large number of applications, we receive I’m afraid we are unable to respond to everyone individually however your details will remain on file should another suitable opportunity become available moving forward.

If we can take your application further, we will of course be in touch.

Todd Hayes is acting as an Employment Business in relation to this vacancy.

Todd Hayes Ltd