HEAD OF PERFORMANCE MARKETING 60,000 - 70,000 Liverpool Hybrid WorkingZachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You''ll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.The Role:As Head of Performance Marketing, you will lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.You''ll combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact. This role sits at the heart of the business, influencing key decisions across marketing, product, and customer experience.What You''ll Be Doing:Own and deliver the end-to-end performance marketing strategy across all paid channelsDrive growth against core metrics including CAC, ROAS, revenue, and contribution marginLeverage AI tools to enhance targeting, creative, optimisation, and reportingManage and optimise significant media budgets to maximise returnLead structured creative testing in partnership with content and brand teamsDevelop full-funnel strategies to improve LTV, retention, and lifecycle performanceBuild best-in-class report