Tired of work that just looks good? Ready to create integrated campaigns that move the needle? We are partnering with a highly ambitious and commercially driven marketing agency based in Berkshire to find a Senior Creative Lead a unique leader who can blend bold, strategic thinking with exceptional hands-on craft. This is not a role for passive execution. You will be the engine of creative success, owning the end-to-end creative output, brand direction, and campaign activation across paid, owned, and earned channels for major client accounts. If you are a creative leader who thrives on setting direction, defending groundbreaking ideas, and rolling up your sleeves to ensure pixel-perfect delivery, this is your chance to shine. What You''ll Be Doing: The Core Responsibilities As the Senior Creative Lead, you will be responsible for shaping compelling, integrated creative that drives measurable commercial impact. Own the Idea: Lead creative strategy and concepting from brief to launch, developing "big ideas" and creative platforms that translate audience insight into measurable business outcomes (Idea-to-Commerce thinking). Creative Governance and Excellence: Act as the ultimate approver, maintaining brand consistency, managing risk, and ensuring quality control across all assets (graphics, social, motion, presentations). The Client Champion: Build and present persuasive creative work to C-suite clients and new business prospects, confidently defending creative choices wi