Head of Performance Marketing
Head of Performance MarketingWarrington BasedFashion/ Retail Brand 80,000- 90,000 + 20% BonusZachary Daniels are proud to be exclusively representing one of the UK''s fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing.This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth - and performance marketing sits at the heart of that strategy.The Role:Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You''ll lead a team of two managers, balancing hands-on execution with strategic leadership as the function continues to evolve.You will:Develop and execute a scalable, data-led acquisition strategyOwn paid media across Meta, Google, TikTok and YouTubeDrive improvements in CPA, ROAS, LTV and overall channel efficiencyOptimise budget allocation, testing frameworks and channel mixDeliver clear, commercial performance reportingCollaborate cross-functionally with merchandising, product, creative and techAbout YouProven paid media leadership within fashion or consumer e-commerceStrong in-house experience preferredDeep commercial understanding of acquisition metrics and growth leversComfortable in a founder-led, high-accountability environmentHands-on, analytical and commercially sharpCRM exposure is a bonus, not essential.The EnvironmentThis is a fast-paced, performance-focused culture with
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