Head of Marketing and Commercial StrategyLocation: SheffieldSalary: Competitive + BonusIndustry: Market Intelligence / Data / Information ServicesReference: HMCS-SHEFF-DBOur client, a well-established and globally recognised provider of market analysis, is seeking an experienced and commercially focused Head of Marketing and Commercial Strategy to support the next phase of business growth.They specialise in delivering trusted data, analysis, and forecasting used by organisations worldwide to inform strategic decision making, purchasing, and commercial planning.This is a senior leadership opportunity for a strategic yet hands on marketing professional who can align marketing, sales, and customer service functions to drive demand, strengthen brand presence, and enhance customer engagement.The successful candidate will play a key role within the senior management team, contributing to wider business strategy while leading and developing a high performing commercial function.Key Responsibilities Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer serviceGenerate demand and drive new business growth across international marketsStrengthen brand positioning through targeted marketing initiativesOversee marketing campaigns, communications, and digital activity including website strategy, SEO, GEO/AEO, content marketing, and lead generationSupport subscription renewals through engagement strategies and value-driven communicationEnsure a cons