Mr Kipling is an iconic £220m RSV brand with ambitious plans for growth, built around a simple belief: bringing a little joy and putting the cherry on top of everyday life. We are looking for a commercially sharp and ambitious Senior Brand Manager to help shape what comes next. This is a high-impact brand leadership opportunity where you will own significant areas of the portfolio, turn consumer and category insight into winning choices, and mobilise teams across the business to deliver them brilliantly. This is not a role for someone who simply manages a plan. It is for someone who sees opportunities, creates momentum and makes things happen, from upstream innovation and brand strategy through to standout execution with UK retailers. What you''ll be doing? Own key areas of the Mr Kipling portfolio and deliver against commercial objectives. Turn consumer, shopper and market insights into winning growth plans. Lead innovation projects from concept through to launch and post-launch optimisation. Develop compelling brand activations across digital, social and retail channels. Partner with Sales, Category and Commercial teams to drive customer success. Coach and develop our Marketing Graduate whilst leading cross-functional project teams What we need from you? FMCG brand marketing experience, ideally at Brand Manager or Senior Brand Manager level. Strong commercial acumen with experience managing budgets and delivering results. A passion for consumer insight, innovation ..... full job details .....