Job Title: Communications Specialist Location: Hybrid (Office and Home-Based) Salary: Up to £38,000 per annum (DOE) Working Pattern: Elstree, Hybrid balanced office and home working Contract Type: PermanentRole OverviewThe Communications Specialist will take ownership of a multi-channel communications strategy, spanning email, SMS, WhatsApp, and emerging platforms. The role focuses on improving engagement, boosting conversions, and enhancing customer experience through clear, data-driven communication.The position sits within a collaborative marketing team and reports directly to the Marketing Manager, who is passionate about team development and professional growth.Key Responsibilities Manage and optimise communications across multiple channels.Create engaging campaigns to increase open, click-through, and conversion rates.Maintain and enhance CRM systems (KEAP experience preferred but not essential).Translate complex financial topics into accessible, engaging content.Collaborate with marketing and content teams to ensure consistency of message and brand tone.Analyse data and report on performance metrics to identify improvement opportunities.Ensure compliance with deliverability and data protection standards. Candidate ProfileEssential Experience: Experience in digital communications or CRM/email marketing.Proven track record in improving engagement metrics.Strong understanding of segmentation, deliverability, and A/B testing.Excellent analytical and written communication s