Senior Brand Marketing Manager

MR PORTER is the global destination for the world''s best menswear. For over 15 years, we''ve combined sharp style with intelligent storytelling - and now we''re entering an exciting new phase. As we evolve the brand for today''s modern luxury consumer, we''re seeking a Head of Social Media to lead our presence across platforms and build a best-in-class content strategy rooted in culture, style, and commerce.
Location: London (Hybrid)
Reports to: Customer Director
Besides a competitive salary, we can offer you:
Performance bonus schemes dependent on the type of role you are inA pension that both you and the company contribute tooOur famous staff discount along with exclusive staff salesPrivate healthcare for you and your familyFlexible workingA chance to be part of a fun and caring team that support each otherThe Role:
Reporting into the Customer Director you will oversee the MR PORTER global brand marketing strategy and budgets with a focus on both cross-channel coordination to ensure that the macro global marketing strategy is aligned across all customer facing brand activities and driving market leading, innovative activations in the INTL and MENA region.
Here is a breakdown of what you''ll be doing:
Lead annual strategic marketing plan for MR PORTER in key markets from strategy to implementation, working closely with the Mr P SLT and regional teams.Manage the Global Sales and Marketing budget for MR PORTER; leading annual planning, regional alignment, budget phasing, accounting for shifts in business needs and ultimately ensuring all activity across a multi-stakeholder group is planned within existing budget frameworkOwn and manage the MR PORTER Sales and Marketing calendar, orchestrating updates for all stakeholders and areas of the businessLead the process for end-to-end project lifecycle, managing promotional programs, including MR PORTER seasonal and brand campaigns, commercial campaigns, exclusive collection launches and special projects, as well as brand marketing initiatives.Lead and execute the creation of the annual campaigns calendar for MR PORTER - strategy and architecture - aligning brand marketing strategy (customer need-state, themes) top-line, Site Trading and regional marketing team (AM, APAC, ME, INTL) requirements.Drive overall brand awareness and marketing KPIs for MR PORTER, with direct responsibility for the INTL and MENA regionsLead Tier 1 brand marketing campaigns and events, ensuring orchestration between all relevant teams (e.g. PR, Creative, Brand Partnerships, PS)Lead, manage and develop the Brand Marketing Execs, as they plan and execute global and local marketing campaigns on time, within budget and to a high standard, working closely with internal teams (e.g. PR, PS, Creative, Production, Customer Retention, Site Trading and buying) as well as with other external partnersPartner with PR and Personal Shopping Team to create bespoke activations and events for the INTL and MENA regionsDrive the annual brand media strategy with in-housed paid media teams and media agencies, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughoutLead high net-worth customer acquisition and incremental sales via strategic partnership at scale and customer retention initiatives for INTL and MENACollaborate with the commercial team to align marketing activities based on business requirements and targetsProactively and cross-functionally work with regional and HQ teams to share best practices and efficiently use common resourcesIdentify market insights, competitive intelligence and business opportunitiesStay abreast of industry trends, new platforms, technologies, digital marketing trends and competitive insights to drive innovation in campaign ideation/roll-out and calendar planningSupport Customer Director with wider initiatives, including but not limited to; resource management, strategic documents and ad-hoc requestsThe type of person we are looking for:
Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C contextStrong leadership and team management skillsExceptional communication skills required to be dynamic and highly articulate to manage multiple stakeholdersStrong skill set in strategic development, budget management, conceptualising, idea creation and organisationMust be able to lead meetings, conduct presentations, and persuasively discuss business issuesAbility to apply qualitative and quantitative analytical skills to create business justificationThis person will be comfortable driving the strategic thinking, developing high level plans and having commercial drive whilst getting involved in more tactical day to day operations.Must demonstrate corporate know-how in a fast-paced environmentPrior experience managing multiple agencies, partners and vendorsA passion for digital marketing and fashion e-commerceLuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior levelWorkplace Type: Hybrid#J-18808-Ljbffr
Other jobs of interest...
Perform a fresh search...
-
Create your ideal job search criteria by
completing our quick and simple form and
receive daily job alerts tailored to you!