Area Sales Manager North East England Home Based North East Territory TCS Consulting is recruiting on behalf of a well-established and growing industrial automation business that supplies solutions into OEMs, system integrators, panel builders, and end users across the UK. Due to continued growth, our client is looking to appoint an Area Sales Manager to take ownership of the North East England territory. The Role This is a field-based, commercial role focused on developing new business while strengthening and growing existing customer relationships across the territory. The successful candidate will manage their own sales area, working closely with internal sales, technical teams, and senior management to deliver sustainable growth. Key Responsibilities Take full ownership of the sales budget for the North East England territory Manage and grow relationships with existing customers including: OEMs System integrators Panel builders Distributors End users Identify and develop new business opportunities across the region Expand product penetration and solution sales within existing accounts Work closely with the Head of Sales, internal sales team, technical managers, and support functions to execute the commercial strategy Maintain accurate records of activity, opportunities, and forecasts using the CRM system Provide regular sales reporting, forecasting, and expense management Attend exhibitions, customer meetings, and industry events as required