Job Title: Individual Giving Manager • Department: Fundraising • Reports to: Head of Fundraising • Responsible for: Individual Giving Officer • Working Hours: 23.25 hours per week. 15-month contract 1. Purpose of the Role • Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters. • Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this. • Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship. • Develop budgets and business plans and contribute to fundraising strategy. • Manage and optimise supporter experience for retention, engagement, and cross-marketing. • Analyse appeal results for continual improvement. 2. Principle Tasks • Oversee the annual individual giving fundraising calendar and campaigns from start to finish. • Plan and manage direct marketing and digital appeals, including supplier coordination. • Conduct market research and maintain awareness of trends to inform innovation. • Prepare budgets and monitor performance. • Develop donor recruitment campaigns. • Develop supporter journeys. • Develop warm programmes. • Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials. • Coordinate with PR, comms, and other departments on campaign messaging and