London, England, United KingdomEstablished in 2004,

OLIVER

is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of

The Brandtech Group , we''re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Location:

London, England, United KingdomAbout the role:

We are recruiting for an experienced Digital Marketing Manager to join our client team at Barclays, working directly within their B2C Performance team on a range of multi-channel campaigns and projects.Experience with ‘in app’ banner advertising and customer journeysFamiliar with tableau or similar reporting platformsAbility to analyse key performance metrics and identify optimisation and testing opportunitiesExperience defining audiences and collaborating with targeting teams to reach relevant prospectsAbility to prompt AI tools to create effective short form copyAs an experienced and expert Digital Marketing Manager, you’ll be delivering multi-variant marketing comms across a variety of digital marketing channels , both paid and owned . You’ll have the right skills and experience to ensure you hit the ground running and add value from the off . We are looking for someone with experience with in app’ banner advertising and customer journeys and familiar with tableau or similar reporting platforms . You’ll be comfortable using these platforms to analyse key performance metrics and identify optimisation and testing opportunities . You’ll have experience of defining audiences and collaborating with targeting teams to reach relevant prospects and i deally, you’ll also be able to prompt AI tools to create effective short form copy .What you will be doing:

Creating and producing brilliantly effective campaigns that differentiate Barclays from their competitors, through superior targeting, communication strategy, tech innovation and creative qualityWorking collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworksEffectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisitionKeeping your campaigns on time and to plan, regardless of the curved balls that you might experience along the wayWorking collaboratively with business stakeholders to develop clear roadmaps, and testing designsManaging relationships with Barclays UK Digital, Product and Marketing teams, as well as various external agency partners.Leading the campaign delivery lifecycle – from ideation/discovery, through planning and prioritization, to solution design and in-channel executionReporting on campaign performance and testing outcomes using Tableau or a similar platformGenuinely collaborative, inside and outside the team to help make the Performance Marketing team a great place to workFostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue with them and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift. You’ll raise any issues in a timely and rational manner, ensuring the highest standards of control and governanceA self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for directionAble to share experience from a customer-driven organisation with a customer first mindsetAble to take ownership for managing risk and strengthening controls in relation to the work you doEnsuring high levels of accuracy across all comms and ensuring that QA is never compromisedWhat you need to be great in this role:

Our successful candidate will be confident, smart, enthusiastic and proactive with great comms skills, both written and verbal.You’ll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who’ll support them in delivering campaigns.Working across multiple projects at any given time, you’ll have strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environmentThe person we are looking for in this role will be someone who can demonstrate and evidence:

Extensive Digital Marketing experience – particularly across paid media channels with an understanding of best practice of using these channels individually and as a broader media strategy. You’ll understand digital marketing end to end delivery, from planning, scheduling and prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance.

Experience of:

working with media agenciesidentifying opportunities to optimise paid media plans and channel selection, in-app and online banking advertisingunlocking underutilised capability with paid media platforms and channelspixels, tracking and tagging technologies and the role they playReporting and analysing performance data and identifying optimisation and testing opportunitiesusing Tableau or similarIn app banner advertising and customer journeysdefining audiences and collaborating with targeting teams to reach relevant prospectsprompting AI tools to create effective short form copy

The ability to hit objectives and deadlines, plan well and deliver to that planThe resilience to face into challenge and change, looking for feedback and insight from everything around themA track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact.You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day roleOur values shape everything we do

Be Imaginative to push the boundaries of what’s possibleBe always learningand listening to understandBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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