Our client, a leading luxury womenswear brand is seeking an experienced and commercially driven Senior Sales Associate to join their London flagship store. Specialising in Ready-to-Wear and Made-to-Order, this role is suited to a luxury retail professional with a strong VIP client base, a consistent record of exceeding sales targets, and a passion for delivering an exceptional client experience.The successful candidate will be instrumental in driving business performance, cultivating long-term client relationships, and representing the brand to the highest standards of luxury and professionalism.Key ResponsibilitiesSales: Consistently achieve and exceed individual and store sales targets through expert selling techniques across Ready-to-Wear and Made-to-Order collections.Deliver a highly personalised luxury shopping experience, offering bespoke styling advice and tailored solutions.Manage the complete sales journey for both new and existing clients, ensuring a seamless and elevated experience.Maintain up-to-date knowledge of seasonal collections, fashion trends, and craftsmanship to provide informed style recommendations.Effectively utilise CRM systems to track client purchase history, preferences, and key dates to anticipate needs.Organise and participate in private appointments, fittings, and exclusive client events to drive high-value sales.Contribute to overall store performance by achieving KPIs and supporting business growth initiatives.Identify and nurture new VICs and