Product Marketing Manager - Essex - Must Drive! Hybrid Role - £45,000 pa Are you an experienced, creative, and proactive Product Marketing Manager with FMCG experience? Are you seeking the autonomy to develop your marketing skills? We are looking for a Product Marketing Manager to join a successful FMCG Group and play a key role in driving business growth. In this role, you will bridge the gap between new product development, sales, and marketing by developing and refining storytelling, messaging, and go-to-market strategies that highlight product value and resonate with the target audience. Key Responsibilities: Develop and refine messaging that differentiates branded and white-label products. Plan and execute successful product launches that maximise market impact. Equip the sales team with essential tools such as pitch decks, product training, and marketing collateral to drive product adoption. Continuously analyse competitors and gather customer feedback to refine product positioning and strategy. Oversee branding and packaging design processes, working with external design agencies to create impactful marketing assets. Plan and coordinate attendance at national trade exhibitions and customer events, ensuring strong brand visibility. Manage and create content for targeted social media channels, including Instagram and Facebook. Work with agencies and influencers to enhance digital engagement. Conduct market research, store audits, and data analysis to provide insights on