Position: Head of D2C Demand Generation Location: Chertsey Salary: On Application Duration: Ongoing Hours: Monday-Friday, 9am-5:30pm Overview of a Head of D2C Demand Generation As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact. Responsibilities of a Head of D2C Demand Generation • Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots. • Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities. • Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX). • Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers. • Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations. • Oversee campaign performance reporting, providing insights and recommendations to senior leadership. Key competencies of a Head of D2C Demand Generation