Drinks Sales Executive (On-Trade)
Cardiff (Field-based)
-35,000 per annum + Company Car + Bonus Scheme
Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across Cardiff and the surrounding areas. You''ll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs and hotels.

You''ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel.

What''s on Offer

• Competitive salary of -35,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well-being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.

WR Logistics are a leading recruitment partner for the logistics and supply chain industry, recruiting across the UK, Europe, and the USA for permanent opportunities.

WR Logistics is acting as an Employment Agency in relation to this vacancy