Are you someone who enjoys getting close to customers and shaping how they experience a brand on a day-to-day basis, whether that is through smart CRM journeys or conversations on social? You like combining good writing with data and insight, using both to spot what is working, fix what is not and make things better over time. If so, this could be the perfect role for you! We are working exclusively with a well-established consumer brand who are seeking a CRM and Social Lead to shape how it builds and maintains long-term customer relationships. This role brings together CRM, social media and community engagement to deliver consistent and meaningful customer experiences that drive retention, loyalty and repeat purchase. The position is hands-on, combining strategic planning with day-to-day delivery, and requires a strong balance of creativity, insight and commercial focus. Key responsibilities - CRM and Social Lead Build, manage and optimise automated journeys including welcome, trial, subscription, and win-back flows Segment audiences and personalise messaging using behavioural and transactional data Own day-to-day social media and community activity, ensuring content is timely, relevant and on-brand Plan and deliver CRM campaigns across acquisition, nurture, retention and reactivation Plan and maintain content calendars aligned to campaigns, launches and key moments Manage day-to-day social retention activity (organic and paid) Maintain content calendars linking to current