A growing law firm in London is seeking an experienced Marketing and Business Development Manager to join their team. This is a key commercial role focused on strengthening market presence, elevating brand visibility and driving long-term, sustainable profitability. The position blends strategic marketing expertise with hands-on business development, making it ideal for someone who can balance creativity with data-led decision making. You ll work closely with senior leadership to shape firm-wide initiatives that support revenue growth and deepen client relationships. Key Responsibilities • Develop and deliver integrated marketing strategies that promote the firm s services and support its growth plans. • Oversee digital marketing (SEO, PPC, social media, content, email) in partnership with external agencies. • Manage brand positioning and ensure consistent messaging across all channels and materials. • Shape and implement the firm s business development approach, working with Heads of Practice to bring plans to life. • Identify and secure new business opportunities and strategic partnerships. • Support fee earners in nurturing key client and stakeholder relationships. • Set KPIs and evaluate performance across all marketing and BD activity. • Manage real-time lead generation processes, coordinating with outsourced call handling and the internal triage team. • Analyse campaign data and market trends to improve strategies and resource allocation. • Provide senior management wit