Job Title: Senior CRM Marketing Executive Location: Hybrid - West Midlands Based (commutable from Birmingham, Coventry, Leicester, etc.) Salary: up to 38,000 + Excellent Benefits Job Type: Full-Time Permanent (2 days in the office 3 at home)Are you a creative, data-savvy CRM marketer looking for your next challenge? Gleeson Recruitment are working with a leading name in the B2B beauty and haircare industry to recruit a Senior CRM Marketing Executive to join their Digital Marketing team. This is a fantastic opportunity to play a key role in customer engagement, retention, and growth.About the Role:Reporting to the Head of Digital Marketing, you will be responsible for delivering impactful CRM campaigns and lifecycle automations that drive customer retention and revenue. Working across email and SMS, you''ll combine creativity and data insight to build targeted, engaging campaigns that speak directly to your audience.Key Responsibilities:Create, manage, and optimise data-driven email and SMS campaigns from brief to executionPlan and deliver personalised customer journeys and lifecycle automationsCollaborate on campaign calendars and product launches with wider marketing teamBuild and refine audience segmentation to improve relevance and conversionUse tools like Klaviyo, Google Analytics, and BigCommerce to monitor and report on performanceHelp deliver the loyalty programme and support broader marketing KPIsEnsure GDPR compliance and database hygiene best practices What We''re L