Digital Marketing ExecutiveSalary: £25,000 £35,000 per yearJob Type: Full-Time, PermanentLocation: Hertford (Full-time office-based role)Company OverviewLink Digital is a growing, independent, full-service digital agency located in Hertford. Our mission is to empower clients by delivering tailored solutions in web design, development, and digital marketing that align with their business goals. We are a dynamic, fun business to work in and provide a great place to learn, develop and progress your career.SummaryAs a Digital Marketing Executive, you will play a pivotal role in driving our clients'' online success. This position involves creating and implementing effective digital marketing strategies that drive leads and sales for our clients.Responsibilities:Plan, manage and optimise paid search campaigns for clients across Google and Bing.Plan, manage and optimise paid social campaigns for clients across Meta, LinkedIn et al.Excellent knowledge of keyword research techniques and tools.Strong copywriting and content creation skills.Ability to use common AI solutions such as ChatGPT / Gemini for content and image creation.Work alongside our web design team to create and build effective landing pages, improve conversion rates, and optimise clients'' websites.Analyse campaign results and optimise campaigns based on the statistical data available, following best practice guidelines for optimisation.Work closely with clients to plan monthly marketing activities and be the client''s