This is an exciting opportunity for a Senior Marketing Executive to join the healthcare industry and make a significant impact on marketing initiatives. The role requires expertise in crafting and executing effective marketing strategies tailored to the healthcare sector.

Client Details

The company is a well-established organisation within the healthcare industry, with offices in Lancashire. Known for its commitment to delivering quality products and services. As a medium-sized company, it provides a professional and supportive working environment while maintaining a collaborative team culture.

Description

The key responsibilities for the Senior Marketing Executive role will include:

• Develop and implement comprehensive marketing strategies to achieve business goals within the healthcare industry.
• Manage and oversee marketing campaigns from concept to execution and evaluation.
• Create engaging content for various platforms, including digital and print media.
• Analyse market trends and competitor activities to identify opportunities for growth.
• Collaborate with internal teams and external agencies to ensure brand alignment.
• Monitor marketing budgets and ensure effective allocation of resources.
• Travel to sites and events across the UK when required.
• Track, measure, and report on the performance of marketing initiatives.
• Maintain compliance with industry regulations and standards in all marketing activities.

Profile

A successful Senior Marketing Executive should have:

* 2-3+ years experience in Marketing
* A background in a B2B marketing position
* Experience in working within a healthcare related or medical industry is desirable, but not essential. Transferable B2B experience will be considered.
* Strong understanding of marketing principles and strategies.
* Understanding of Social Media Management best practices.
* Experience in maintain and updating websites.
* Some traditional marketing experience, including managing events and exhibitions in desirable.
* Excellent project management and organisational skills.
* Ability to analyse data and translate insights into actionable strategies.
* Excellent written and verbal communication skills.
* A collaborative approach to working with diverse teams and stakeholders.

Job Offer

On offer for the Senior Marketing Executive role:

• Competitive salary ranging from -40,000 to -45,000 per annum.
• Hybrid working arrangements for improved work-life balance - 2 days onsite
• Permanent position within a reputable healthcare organisation.
• Opportunities for professional growth and development.
• Supportive and collaborative team culture.