Founded in 2011, UKinsight Education Ltd is a leading provider of educational services and marketing solutions for UK independent schools. We specialise in promoting UK private schools through international outreach, marketing, and tailored short-term study programs. Since 2024, we have leveraged Chinese social media platforms to successfully expand our school promotion services, helping UK schools manage and grow their presence on leading Chinese social media channels. Role Overview We are seeking a talented and driven Social Media Manager to lead and expand our social media operations targeting the Chinese market. The successful candidate will be responsible for the strategy, execution, and management of Chinese social media accounts (including Xiaohongshu, WeChat Channels, and Douyin) for our school clients and partners. Key Responsibilities Develop and implement social marketing strategies for UK independent schools across Chinese social media platforms Manage and grow official accounts on Xiaohongshu, WeChat Video Channels, and Douyin for our client schools and educational organisations Coordinate creation of engaging multimedia content (copywriting, editing, short videos, graphics) tailored to target Chinese audiences Track, analyse, and report on campaign effectiveness, providing insights to improve reach and engagement Liaise with partner schools, education groups, and stakeholders in the UK and China Stay up to date with latest platform algorithms, trends, and compl