The purpose of this role is to deliver a large-scale programme of undergraduate course content optimisation to support student recruitment and improve course discoverability across search engines, answer engines and generative AI platforms.

Client Details

University in London who are looking for a web, content expert

Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University''s brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

• Lead content development discussions with academic stakeholders across a range of subject areas.
• Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
• Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
• Support the delivery of project milestones within a fast-paced, deadline-driven environment.
• Identify potential risks to delivery and escalate issues where appropriate.

• Apply SEO, AEO and GEO principles to all content development and optimisation activities.
• Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.

Profile

• Relevant degree or equivalent professional experience.
• Experience delivering high-volume content projects to challenging deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.
• Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
• Experience managing multiple stakeholders and securing content approval within complex organisations.
• Experience interpreting data, search insights or audience research to inform and improve digital content.
• Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.

Job Offer

• Web content position
• ASAP start
• Interim position, reporting to the Director of Marketing at the University
• Remote or 1 day on campus

If you''re interested in this role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we''ll work with you to ensure you can perform at your best.