Area Sales Manager Midlands 45,000- 50,000 Basic Salary + Uncapped Commission (OTE 60,000- 80,000) + Company Car + BenefitsAre you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.The RoleThis is a true hunter role where you''ll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You''ll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.Key ResponsibilitiesGenerate and win new business across the SouthDevelop relationships with food and FMCG manufacturers.Identify packaging challenges and recommend tailored machinery solutions.Conduct customer meetings, demonstrations and site visits.Prepare quotations and commercial proposals.Negotiate contracts through to order.Maintain an active pipeline and achieve sales targets.Work closely with engineering and project teams to ensure successful project delivery.RequirementsEssential: Previous experience ..... full job details .....