Demand Generation Marketing Manager Up to £55,000 pa DOE Hybrid - Leeds Office (3 days in office, 2 days remote) 25 Days Annual Leave + Bank Holidays + Christmas Closure Additional Company Benefits Are you a results-driven marketing professional with a determination to maximise ROI? Our client, a rapidly growing SaaS business, is seeking a commercially minded Demand Marketing Manager to work across two of their key business segments, collaborating across Dales, Development, and Content. You''ll play a pivotal role in managing and optimising the sales pipeline, developing and delivering multi-channel marketing campaigns, whilst ensuring every lead is nurtured through to conversion. KEY RESPONSIBILITIES: Collaboration: Collaborate with Sales, Development, and Content teams, aligning activities with the business'' revenue goals. Marketing Campaigns: Develop and deliver targeted marketing campaigns across email, paid media, and social channels to increase engagement, nurture, and convert target audiences. Automation: Manage and optimise marketing automation platforms, implement lead scoring, segmentation, and nurture workflows progressing prospects. Testing: Implement testing methods (A/B, etc) to improve engagement and conversion, optimising campaigns where necessary. Reporting: Create and maintain reporting dashboards and report regularly on performance metrics, pipeline health, and campaign effectiveness. Strategies: Implement data-led strategies to improve conversion ra