Business Development Manager Salary: Base salary c.£35,000. OTE c.£50,000 per annum Location: Thatcham Lifemax UK is a well-established retail and distribution company dedicated to proactively developing and manufacturing innovative products aimed at enhancing independence and security for older customers. Operating primarily in the rehab and gift markets, we pride ourselves on a commitment to quality and customer satisfaction. We are now seeking a dynamic Business Development Manager to lead the sales efforts as a key member of a friendly team in Thatcham. This is an exciting opportunity for a sales professional to play a vital role in maintaining and growing the trade sales function. The role will involve a blend of account management and new business development. Key Responsibilities: Develop and implement effective sales strategies in collaboration with the Managing Director to achieve targets and drive growth. Maintain and nurture a portfolio of accounts, ensuring exceptional customer satisfaction through regular engagement and support. Identify opportunities to maximise sales revenues within existing accounts. Generate leads and develop prospects, converting these with the backing of a dedicated admin team. Collaborate with the Managing Director to estimate sales volumes for both new and existing products, including strategic product planning and launches. Ideal Candidate: Proven track record of maximising sales and consistently exceeding targets in a trade sales