E-commerce Director DevonROLE SUMMARY Reporting to the CEO, the Director of Ecommerce will lead all digital activity across the business, with full ownership of e-commerce, performance marketing and website trading. The role is accountable for the website technology stack, ongoing development and optimisation, forecasting and strategic planning, and for driving data led insight to deliver growth across our Group of brands.RESPONSIBILITIESSet and lead the Group digital and performance marketing strategy, providing clear direction across Performance Marketing, E-commerce Trading, CRM/Email, Marketplaces and Social.Build, lead and scale an in-house Group performance marketing function, acting as a centre of excellence for acquisition, optimisation and growth.Own digital revenue performance, with accountability for customer acquisition, retention, lifetime value and contribution by channel and territory.Define and deliver Group-wide acquisition and retention strategies, setting clear targets, KPIs and accountability across teams.Partner closely with Brand MDs and senior marketing leaders to optimise media investment, trading priorities and performance outcomes.Lead forecasting, budgeting and 6-monthly growth planning for all digital channels, ensuring alignment with profitability and Group growth ambitions.Drive a rigorous, data-led approach to attribution, incrementality and channel performance, improving commercial decision-making across markets.Develop a deep understanding of