Regional Sales Manager - Catering EquipmentSouth West, field based £45,000 - £50,000 per annum + Company Car and BonusAn exciting opportunity has arisen for a commercially driven Regional Sales Manager to join a well-established and growing business within the catering equipment sector.This is a field-based role focused on developing business across the South West region, managing existing customer relationships while identifying and securing new opportunities across dealer, distributor, and end-user channels.The business is investing heavily in growth and product development, making this an excellent time to join a forward-thinking organisation with strong market presence and ambitious plans.The RoleManaging and growing an established customer base across your territoryDeveloping new business opportunities within the foodservice, hospitality, retail, and catering sectorsWorking closely with dealers, distributors, consultants, and end usersPromoting a broad portfolio of commercial catering equipment solutionsBuilding long-term customer relationships and identifying opportunities for upselling and account growthConducting regular customer visits and maintaining a strong presence in the marketManaging your pipeline and activity through CRM systemsDelivering consultative sales support and tailored equipment solutions to customersAbout YouProven experience in a field-based sales role within catering equipment, foodservice equipment, hospitality, or a related sectorStrong business