Technical Sales Manager Wire Rope Hemel Hempstead, HP2 based on-site, not a typical field-based role. Our client is an £8 million successful UK business with a team of 45 employees working across four divisions. Their high performing Wire Rope Division is expanding and are seeking an experienced Sales Manager to lead and grow the sales team, drive new business, and deliver sustainable divisional growth. Success in this role means creating a high-performing inbound sales team while establishing a proactive, outbound business development capability. You ll coach, challenge, and inspire your team to adopt best-practice sales habits and evidence-based performance behaviours, driving measurable, predictable results. You will guide the strategic direction of the group and division into tactical execution through oversight and hands-on involvement - personally developing key accounts, supporting technical solutions, and embedding EOS principles throughout the division Key Responsibilities • Lead, coach, and motivate the inbound sales team of 2 to achieve ambitious targets • Recruit, train, and mentor a new outbound Business Development colleague to build a scalable outbound function • Drive new business across key target sectors through personal and team activity • Strengthen existing customer relationships and develop Key Accounts • Support technical solution design and manage complex customer queries • Monitor pipelines, KPIs and performance metrics with robust forecasting • Embe