General Sales Manager - Franchised Car Dealership

North Oxfordshire
-65,000 - -70,000 OTE + Company Car

We are currently recruiting for a talented and experienced General Sales Manager to join a successful franchised dealership in the North Oxfordshire area. This is a senior leadership opportunity for a high-performing individual to drive both new and used vehicle sales, lead a dynamic team, and deliver outstanding commercial results.

The Role

As General Sales Manager, you will take full responsibility for the performance of the sales department, leading both new and used car operations. You will implement effective sales processes, utilise technology to enhance the customer journey, and ensure the highest levels of customer satisfaction are consistently achieved.

Key Responsibilities

• Lead, motivate, and develop a team of Sales Managers and Sales Executives
• Drive performance across both new and used vehicle sales
• Implement and maintain a structured, controlled sales process
• Ensure all sales and profitability targets are consistently achieved
• Manage vehicle supply, stock levels, and pricing strategies
• Oversee sales campaigns and promotions to maximise results
• Use technology and data insights to enhance the customer experience
• Maintain exceptional standards of customer satisfaction and compliance
• Analyse performance data and implement strategies to drive growth

About You

• Proven experience as a General Sales Manager or Senior Sales Manager within a franchised dealership
• Premium brand experience is advantageous
• Strong leadership skills with a track record of building high-performing teams
• Ability to manage and control a structured sales process
• Excellent organisational, coaching, and motivational abilities
• Data-driven mindset with the ability to analyse performance and drive improvement
• Strong customer focus with a clear understanding of long-term business success
• Stable career history (ideally no more than 3 roles within the last 6 years)

What''s on Offer

• Competitive OTE of -65,000 - -70,000
• Company car
• Industry-leading benefits package
• Access to Perks at Work discounts
• Clear career progression opportunities
• Free on-site parking

Why Apply?

This is an outstanding opportunity to take on a senior leadership role within a high-performing dealership, where you can make a real impact, drive business success, and further develop your career within the automotive sector.

Candidates must be eligible to work in the UK without restriction. Please visit the Performance Resourcing website to view our Privacy Policy.
Performance Resourcing have a number of vacancies for Sales and Aftersales Managers, Transactions Managers, Technicians, Service Advisors, Sales Executives and Parts Advisors, contact us for more information.