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Permanent

Marketing Manager

Warwick
money-bag 10000-500000 Annual
3201318262
Posted 5 days ago

Job title Marketing Manager Contract type Fixed-term contract Working pattern Hybrid (office and remote) Salary Competitive Focus areas Customer journeys and engagement, owned and paid campaign delivery, acquisition and switching, payments growth, and programme delivery About the role We are looking for Marketing Managers to plan and deliver marketing on a contract basis. Each role will focus on a mix of the areas below, depending on business priorities: Customer journeys and engagement: improve onboarding and in-life journeys so customers become active and do more with us. Campaign delivery: take campaigns from brief to live across owned and paid channels. Acquisition: win new customers, including switching and premium product acquisition. Payments growth: increase debit card and digital wallet usage. Programme delivery: keep internal teams, partners and agencies aligned and delivering to plan. The role suits an organised, analytical marketer who is comfortable with data, manages several workstreams at once and turns insight into campaigns. Key responsibilities Customer journeys and engagement Map the new customer journey from sign-up and find where customers drop off. Design onboarding communications that drive activation, first card use and digital wallet set-up. Review in-life communications, identify gaps and overlaps, and build triggered, data-led journeys for key customer moments. Deliver campaigns that encourage customers to hold and use more products. Work with ..... full job details .....

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