Web Analyst (Web and Mobile App Analytics) We re looking for a Web Analyst with strong mobile app analytics experience to help drive data-led decision making across our digital platforms. You ll work across both web and native mobile apps (iOS and Android), turning user behaviour and marketing data into actionable insights that improve performance, user experience, and growth. This role sits at the intersection of product analytics and marketing attribution, working closely with product, UX, marketing, and engineering teams. Key Responsibilities Analyse user behaviour across websites and mobile applications Own and support analytics implementations using GA4, Firebase, Adobe Analytics, or similar Work with mobile attribution platforms (e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance Define and maintain KPIs, events, funnels, and user journeys Build dashboards and reports using tools such as Looker, BigQuery, Power BI, Tableau, or Excel Support A/B testing and experimentation across web and app platforms Collaborate with developers to ensure accurate tracking plans, SDK implementation, and data layers Translate complex data into clear, actionable insights for stakeholders Ensure data quality, governance, and privacy compliance (GDPR, consent frameworks) Required Skills and Experience Proven experience as a Web / Digital / Product Analyst Hands-on experience with mobile app analytics Familiarity with mobile measurement and attribution