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Contract

Enterprise Architect - Marketing CRM

City
money-bag 10000-500000 Annual
3190748029
Posted Yesterday

Enterprise Architect - Bloomreach CRM andamp; Customer Lifecycle Management (CLCM) - Marketing 6 Month Contract - Inside IR35Remote with occasional travel to London/Leeds officeMy global client is seeking an Enterprise Architect to lead the architectural design and delivery of a major Bloomreach CRM and Customer Lifecycle Management transformation programme within a complex, highly regulated digital environment.You will own the target-state CRM architecture, ensuring seamless integration with core platforms, identity systems, payments, risk engines, data platforms, and governance tooling. The role requires balancing marketing growth, regulatory obligations, risk controls, and scalable technical architecture.Key ResponsibilitiesDefine and govern enterprise CRM andamp; CLCM architectureArchitect acquisition, onboarding, engagement, retention, and reactivation journeysDevelop omnichannel engagement patterns (email, SMS, push, in-app, Real Time triggers)Lead personalization and Real Time decisioning architecture (CDP, segmentation, ML models)Design campaign orchestration, eligibility logic, and compliant suppression rulesDefine architecture for incentive/bonus systems and associated risk-mitigation controlsEmbed compliance-by-design: data privacy, consent, regulatory segmentationWork closely with Marketing, Compliance, Risk, Data, Product, and Engineering teamsRequired ExperiencePrevious experience in Enterprise or Solution ArchitectureProven leadership in Marketing Technology ..... full job details .....

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