A global digital business is expanding its marketing function and is seeking a B2B Marketing Specialist to support growth across the UK and international markets. The company is known for its focus on innovation, customer experience, and the development of tools that simplify complex buying and selling journeys.The environment is collaborative, supportive, and fast-moving, ideal for someone who enjoys taking ownership and driving measurable outcomes.Role SummaryThe B2B Marketing Specialist will shape and deliver marketing activity globally. This position involves planning campaigns, managing execution across multiple channels, and using data to refine performance. There is also an opportunity to contribute to projects in other regions as the business grows.This role suits someone who is analytical, organised, and confident working across teams to create effective, insight-led marketing initiatives.ResponsibilitiesDevelop campaign plans aligned to commercial objectives and audience needsDeliver multichannel marketing activity, such as email programmes, digital advertising, social campaigns, and targeted website contentImprove campaigns by testing messaging, creative variations, and user journeysTrack performance, prepare insights, and recommend changes to enhance impactApply segmentation and behavioural insights to improve relevance and personalisationProvide support for occasional industry or sales eventsWork closely with internal teams to ensure campaigns support wider busin