SEO and GEO ConsultantContract: 3 monthsLocation: London, UK (on-site) Scope of the RoleThe SEO and Generative Engine Optimisation (GEO) Consultant will support the Performance Media function in defining, evolving, and embedding the organisation''s Generative Engine Optimisation strategy. This role focuses on evaluating existing SEO and content foundations, establishing best-practice approaches for generative and AI-driven search platforms, and enabling cross-functional teams to adapt to a rapidly changing search landscape.Working closely with internal stakeholders across IT, Data and Insight, Creative Operations, Digital, and with external agency partners, the consultant will provide strategic direction, practical frameworks, and actionable recommendations to future-proof organic performance across both traditional search engines and emerging generative experiences.Purpose of the RoleWe are seeking an experienced SEO and Generative Engine Optimisation specialist to shape our approach to organic visibility within an evolving search ecosystem. This role will play a critical part in defining how Burberry appears and performs across generative search results, AI-powered discovery platforms, and traditional organic search.The consultant will assess current maturity, identify gaps and opportunities, and develop a clear GEO roadmap aligned with broader Performance Media and marketing objectives. Acting as a subject-matter expert, the role will support teams through insight, educati