Job Title: Digital Marketing Executive Reports to: Managing Director and Sales Director Hours: 8:30am to 5:30pm Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD Salary: Starting from 28k Job Purpose The Digital Marketing Manager is responsible for designing and delivering data-driven marketing activity that generates, nurtures, and qualifies new business opportunities. The role blends strategic marketing, campaign execution, and performance analysis to build a strong, predictable pipeline of qualified prospects for the sales team. Acting as the commercial link between marketing and business development, the Digital Marketing Manager ensures that every campaign contributes directly to revenue growth by identifying the right audiences, driving engagement, and qualifying interest in readiness for conversion. Key Tasks and Responsibilities - Lead Generation and Prospect Qualification Build, maintain, and refresh segmented target lists of prospective clients using LinkedIn, CRM, industry databases, job boards, and competitor research. Deliver a structured programme of digital outreach, including personalised email sequences, LinkedIn campaigns, and content-led lead generation. Research each prospect to understand sector priorities, workforce trends, and hiring potential before engagement. Develop and test campaign messaging that resonates with specific audiences (sector, size, or location). Generate and qualify inbound and outbound leads, applying agreed